Cookie Policy

Last Updated: April 28, 2026

Important Notice: By continuing to use our website 4-rivers.rest, you consent to our use of cookies as described in this Cookie Policy. You may withdraw your consent at any time by adjusting your browser settings or using the opt-out tools provided below.

1. Introduction

Welcome to 4 Rivers ("we," "us," or "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our website, 4-rivers.rest (the "Website"). This policy is designed to help you understand what cookies are, why we use them, and how you can control or manage them.

We are committed to protecting your privacy and being transparent about the technologies we use. This Cookie Policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our Website.

As a food business operating in the United States, we comply with applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission (FTC) Act governing consumer protection and fair business practices.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, 4 Rivers) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, for a period defined in the cookie. Session cookies are temporary and are deleted from your device when you close your browser.

In addition to traditional cookies, we may also use similar tracking technologies such as:

Web beacons (pixel tags): Tiny graphic images embedded in web pages or emails that help us track user behavior.
Local storage: Similar to cookies, but stored locally in your browser with a larger capacity.
JavaScript tags: Scripts that collect data about your interactions with our Website.
Device fingerprinting: A technique used to identify your device based on its unique characteristics.

3. Why We Use Cookies

We use cookies and similar technologies for several important reasons:

To make our Website function properly: Some cookies are essential to the operation of our Website and cannot be switched off.
To improve your experience: Functional cookies remember your preferences and settings so you do not have to re-enter them each visit.
To understand how you use our Website: Analytics cookies help us understand how visitors interact with our Website so we can improve it.
To show you relevant advertising: Advertising cookies allow us and our advertising partners to deliver targeted ads based on your interests.
To keep our Website secure: Security cookies help us detect and prevent fraud and other security threats.

4. Types of Cookies We Use

4.1 Essential Cookies

These cookies are strictly necessary for our Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Website will then not work. These cookies do not store any personally identifiable information.

4.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Website, and will not be able to monitor its performance.

4.3 Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

4.4 Advertising and Targeting Cookies

These cookies may be set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

5. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on 4-rivers.rest:

Cookie Name	Provider	Purpose	Type	Duration
`_ga`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the Website. Used to distinguish users.	Analytics	2 years
`_gid`	Google Analytics	Registers a unique ID that is used to generate statistical data on how the visitor uses the Website. Used to distinguish users on a daily basis.	Analytics	24 hours
`_gat`	Google Analytics	Used by Google Analytics to throttle request rate. Limits the collection of data on high traffic websites.	Analytics	1 minute
`_gcl_au`	Google Ads	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions and user interactions.	Advertising	3 months
`_ga_[ID]`	Google Analytics (GA4)	Used to persist session state and track user sessions in Google Analytics 4.	Analytics	2 years
`cookieconsent_status`	4-rivers.rest	Stores your cookie consent preferences so you are not asked again on subsequent visits.	Essential	1 year
`session_id`	4-rivers.rest	Maintains your session while you browse the Website, ensuring continuity between pages.	Essential	Session
`XSRF-TOKEN`	4-rivers.rest	Security cookie that helps prevent Cross-Site Request Forgery (CSRF) attacks on forms and interactive features.	Essential	Session
`preferred_language`	4-rivers.rest	Remembers your language preference for subsequent visits.	Functional	1 year
`cart_token`	4-rivers.rest	Maintains the contents of your shopping cart or order between sessions, if applicable.	Functional	30 days
`_fbp`	Facebook / Meta	Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.	Advertising	3 months
`fr`	Facebook / Meta	Used by Facebook to deliver, measure, and improve the relevancy of ads, with a unique browser and user ID.	Advertising	3 months
`_ttp`	TikTok	Used by TikTok to track the use of embedded services and personalize advertising for users visiting our Website.	Advertising	13 months

Note: The cookies listed above represent those in use as of April 28, 2026. Our cookie usage may change over time as we update our Website features and service providers.

6. Third-Party Cookies and Services

In addition to our own cookies, we work with various third-party service providers who may also place cookies on your device when you visit our Website. These third parties include:

6.1 Google Services

We use Google Analytics to analyze Website traffic and usage patterns. Google Analytics uses cookies to collect information about how users interact with our Website. This information is used to compile reports and to help us improve our Website. The information collected includes the number of visitors, where visitors came from, and the pages they visited. Google may use this data for its own purposes in accordance with its privacy policy.

We may also use Google Ads (formerly Google AdWords) for advertising purposes. The _gcl_au cookie is used to help track the effectiveness of our Google advertising campaigns.

For more information about Google's privacy practices, please visit: https://policies.google.com/privacy

6.2 Facebook / Meta

We may use Facebook Pixel, a piece of code that allows us to measure, optimize, and build audiences for our advertising campaigns on Facebook and Instagram. The Facebook Pixel places cookies on your device to track your interactions with our Website and help us deliver relevant ads.

For more information about Facebook's privacy practices, please visit: https://www.facebook.com/privacy/policy/

6.3 Other Third-Party Services

We may also use other third-party services from time to time, including but not limited to social media sharing buttons, embedded videos, and customer support chat tools. Each of these services may place their own cookies on your device. We recommend reviewing the privacy policies of these third parties for further information.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). You can exercise your cookie preferences in the following ways:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically find these settings in the "Options," "Settings," or "Preferences" menu of your browser. The following links provide instructions for managing cookies in popular browsers:

Google Chrome: https://support.google.com/chrome/answer/95647
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that if you restrict or delete cookies, some features of our Website may not function properly, and your user experience may be affected.

7.2 Opt-Out Tools for Specific Services

You can also use the following opt-out tools provided by specific third-party services to prevent them from collecting data about you:

Service	Opt-Out / Opt-In Tool
Google Analytics	Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Google Ads	Manage your Google ad settings: https://adssettings.google.com
Facebook / Meta	Manage your Facebook ad preferences: https://www.facebook.com/adpreferences/ad_settings
Network Advertising Initiative (NAI)	Opt out of interest-based advertising from NAI members: https://optout.networkadvertising.org/
Digital Advertising Alliance (DAA)	Opt out of interest-based advertising: https://optout.aboutads.info/
Your Online Choices (EU/UK)	Manage online behavioral advertising cookies: https://www.youronlinechoices.com

7.3 Mobile Device Settings

If you access our Website through a mobile device, you may also be able to control cookies and tracking through your device settings. For iOS devices, navigate to Settings > Privacy > Tracking to manage app tracking permissions. For Android devices, navigate to Settings > Privacy > Ads to manage advertising preferences.

8. Impact of Disabling Cookies

While you have the right to manage and disable cookies, please be aware that doing so may affect your experience on our Website. The following table outlines the potential impact of disabling each category of cookie:

Cookie Type	Impact If Disabled
Essential Cookies	The Website may not function properly. You may be unable to access certain areas, complete forms, place orders, or use secure features. These cookies cannot be disabled without significantly impairing the functionality of the Website.
Analytics Cookies	We will be unable to collect data about how you use our Website. This means we cannot identify performance issues, understand user behavior, or make data-driven improvements to the Website. Your browsing experience will remain largely unaffected.
Functional Cookies	You may need to re-enter your preferences each time you visit, such as language settings or previously saved information. Some personalized features may not work correctly.
Advertising Cookies	You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently as we are unable to track ad frequency. Advertising partners will not be able to measure the effectiveness of their campaigns.

9. Your Rights Under Applicable Law

Depending on your location, you may have specific rights regarding cookies and the personal data they collect. For residents of California, the CCPA/CPRA grants you additional rights, including:

Right to Know: You have the right to know what personal information is collected about you through cookies and how it is used.
Right to Delete: You may request deletion of personal information collected through cookies, subject to certain exceptions.
Right to Opt-Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information, which may include data collected through advertising cookies.
Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.
Right to Correct: You have the right to correct inaccurate personal information we hold about you.

To exercise any of these rights, please contact us using the contact information provided in Section 11 below. We will respond to your request within the timeframe required by applicable law.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable laws, or our business practices. We will notify you of any significant changes by posting the updated policy on our Website with a revised "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Your continued use of our Website after any changes to this Cookie Policy constitutes your acceptance of the updated policy. If you do not agree with the changes, you should adjust your cookie settings accordingly or discontinue use of our Website.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing your inquiries in a timely and transparent manner.

4 Rivers

Company Name: 4 Rivers
Email: [email protected]
Website: https://4-rivers.rest

Effective Date: This Cookie Policy is effective as of April 28, 2026. By using our Website, you acknowledge that you have read and understood this Cookie Policy and consent to the use of cookies as described herein, except where your explicit consent is required and has not been obtained.